iPhone 15 Pro Max: Top Selling Smartphone in 1H2024 - Omdia Report

iPhone 15 Pro Max Remains King: Top Selling Smartphone in 1H2024 - Omdia Report

The iPhone 15 Pro Max has once again claimed the title of best-selling smartphone globally in the first half of 2024 (1H2024), according to a new report from leading research firm Omdia. Apple shipped a remarkable 21.8 million units of its flagship device, marking the second consecutive year that the iPhone Pro Max has led the market. This dominance comes despite high inflation, indicating a strong consumer preference for the iPhone Pro Max's premium features and performance.

iPhone 15 Series Continues to Shine

The success of the iPhone 15 Pro Max wasn't a lone victory. The regular iPhone 15 also saw a significant surge in demand, with 17.8 million units shipped. This represents a notable increase compared to the 16.5 million units shipped for the iPhone 14 during the same period last year. This suggests that Apple's latest offerings are resonating with consumers and driving strong sales across the iPhone 15 series.

Other iPhone models also made their way into the top 10 best-selling smartphones. The iPhone 15 Pro sold 16.9 million units, showcasing its appeal as a high-end option. The iPhone 15 Plus, however, sold a comparatively lower 3.7 million units, suggesting it may be attracting less interest than other models in the iPhone 15 lineup.

Samsung Makes Strong Showing in Top 10

While Apple dominated the top spots, Samsung also had a strong showing in the global smartphone sales landscape. The Samsung Galaxy A15 4G secured third place with 17.3 million units shipped, becoming the best-selling Android smartphone in the first half of 2024. This success follows in the footsteps of its predecessor, the Samsung Galaxy A14 4G, which sold 12.4 million units in the same period last year. The Galaxy A15 4G's popularity highlights the growing appeal of mid-range Android smartphones.

The Samsung Galaxy S24 Ultra also earned a top 5 spot, with 12.6 million units shipped. This signifies a considerable increase compared to the 9.6 million units shipped for the Samsung Galaxy S23 Ultra in the same period last year. The rising popularity of the Samsung S24 series may be attributed to the introduction of advanced Galaxy AI technology, offering users a more intelligent and user-friendly experience.

Top 10 Best-Selling Smartphones in 1H2024

Here's a look at the top 10 best-selling smartphones globally in the first half of 2024:

1. iPhone 15 Pro Max

2. iPhone 15

3. Samsung Galaxy A15 4G

4. iPhone 15 Pro

5. Samsung Galaxy S24 Ultra

6. iPhone 13

7. Samsung A15 5G

8. Xiaomi Redmi 13C

9. iPhone 14

10. Samsung Galaxy A05

High-End Market Poised for Growth Despite Economic Uncertainties

While Omdia predicts a decline in overall smartphone shipments during the second half of 2024 due to unstable economic conditions, the high-end segment is expected to experience growth. Jusy Hong, Senior Research Manager at Omdia, believes that demand for low-end smartphones will likely weaken as pent-up demand from the pandemic subsides.

However, the high-end segment is expected to benefit from a stable replacement cycle and new demand from emerging markets. The rise of generative AI technology is also expected to fuel a desire for high-end smartphone replacements. This suggests that consumers are willing to invest in premium devices that offer advanced capabilities, like AI, contributing to the continued growth of the high-end smartphone market.

Looking Ahead: iPhone 16 Pro Max in the Spotlight

Looking ahead, Omdia predicts that the iPhone 16 Pro Max will once again be the most sought-after model in the iPhone 16 series, which is set to launch on September 20, 2024. Even though the iPhone 16 and iPhone 16 Plus are expected to boast significant upgrades, including the latest A18 chipset with Apple Intelligence AI technology, the iPhone 16 Pro Max is expected to remain the star, continuing its reign as the top selling smartphone.

The continued dominance of the iPhone 15 Pro Max and the expected success of the iPhone 16 Pro Max highlight the importance of innovation and powerful features in driving high-end smartphone sales. As the global economy navigates uncertainties, the high-end smartphone market appears poised for continued growth, fueled by consumer demand for premium devices that deliver cutting-edge technology.