Horror Tourism: Why Haunted Destinations Are Booming in the US

The Rise of Horror Tourism: Why Haunted Destinations Are Booming in the US

Horror tourism, also known as scream tourism, is experiencing a surge in popularity across the United States. Travelers are increasingly drawn to exploring haunted destinations, and this trend isn't just a seasonal phenomenon. It's becoming a year-round fascination for thrill-seekers and history buffs alike.

A New Breed of Traveler

"This is a new trend created by Halloween enthusiasts, which has turned this holiday into a travel trend," says Rob DelliBovi, CEO of RDB Hospitality Group. "It's no longer just family fun but more about adults who want a truly scary experience."

DelliBovi explains that adults are seeking unique and chilling experiences they can't find elsewhere, especially if those locations have a captivating history. This trend is on the rise, with people eager to dive into the dark side of tourism.

Top Destinations for Horror Tourism in the US

Here are some of the most popular destinations for those seeking out spine-tingling adventures:

1. Haunted Hotels

Hotels rumored to be haunted have always been a draw for travelers. The allure of encountering paranormal activity adds an extra layer of excitement to a vacation. Many hotels across the US boast stories of ghostly encounters, attracting visitors eager to test their nerve and experience the unknown.

2. Murder Sites

Crime scene locations often attract true crime enthusiasts and ghost hunters. These destinations offer a glimpse into the darker side of history, with the opportunity to learn about infamous crimes and explore the locations where they occurred. From notorious murder houses to historical sites of tragic events, these locations offer a unique blend of history and macabre.

3. Mystical Tours

Tours that take travelers to places with a rich mystical history are growing in popularity. These tours often explore locations associated with legends, folklore, and ancient rituals. From ancient burial grounds to sites of reported paranormal activity, these tours provide a unique opportunity to delve into the world of the supernatural.

4. Theme Park Horror Experiences

Theme parks like Universal Studios are capitalizing on the horror tourism trend by offering immersive and thrilling Halloween-themed events. These experiences provide a safe and controlled environment for those seeking a good scare. From haunted houses to terrifying mazes, these events offer a blend of entertainment and horror.

Positive Impact on the Travel Industry

The increasing popularity of horror tourism is positive news for the travel industry. "This is good news because the travel trend has come back, and it signals that the pandemic (in terms of travel) is behind us," says DelliBovi. This trend is injecting new life into the travel sector, boosting tourism revenue and creating new opportunities for businesses catering to horror enthusiasts.

America Haunts: A Nation of Hauntings

America Haunts, an organization that works with 20 haunted attraction owners across the US, also observes an increase in visitor numbers. "The jump in horror tourism is evident through increased air travel and ticket sales at some of our attractions," says Ambert Arnett Bequeaith, the 'Ghost Queen' at America Haunts.

America Haunts operates haunted houses in several states, including California, Georgia, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Pennsylvania, Texas, and Utah. This widespread presence highlights the growing popularity of horror tourism across the country.

Salem, Massachusetts: The Witching Hour Destination

For those truly passionate about horror tourism, Salem, Massachusetts, is a must-visit destination. Known for its infamous witch trials in the 17th century, it's a captivating location for history buffs and ghost hunters alike. The city embraces its spooky past, transforming into a hub of Halloween celebrations and horror-themed attractions every year.

In 2023, Salem recorded a record 1.2 million visitors in the five weeks leading up to Halloween. This influx of visitors highlights the city's appeal as a prime destination for horror tourism.

Lizzie Borden House: A Historical Horror Hotspot

One popular attraction in Salem is the Borden House, Lizzie Borden's home in Fall River, Massachusetts, which now operates as a museum and bed and breakfast. Lizzie's father and stepmother were murdered in this house over 130 years ago, and Lizzie was accused of the crime but later acquitted. This historic home attracts visitors eager to learn about the infamous case and experience the eerie atmosphere of the location.

Summer and Halloween are typically the busiest times at Lizzie Borden House. In October 2022, around 6,000 visitors came to the location. This high visitor count demonstrates the enduring fascination with the Lizzie Borden case and the popularity of horror tourism at historical locations.

Conclusion

The rise of horror tourism is a testament to the enduring fascination with the supernatural and the dark side of history. As travelers seek out unique and thrilling experiences, haunted destinations and historical locations are attracting a growing number of visitors. This trend shows no signs of slowing down, promising a booming future for horror tourism in the US and beyond.